Background of Crossmembers
Crossmembers is a company that designs and manufactures automotive components and accessories. They concentrate their efforts on manufacturing high-quality products that accommodate the needs of automotive enthusiasts.
The experts at Crossmembers uphold their commitment to customer satisfaction through their unique and innovative designs. They have earned their reputation as the leader for top-of-the-line products such as automotive transmission crossmembers, flywheels, LS swap kits, adapter kits, Cummins swap kits, and accessories.
The Challenge
About 6 years ago, Crossmembers connected with ADVAN because they were in need of an E-commerce solution. Most of their business came from selling their products to vendors, Crossmembers wanted to expand their business by selling directly to the public.
Our marketing solution was to first build them a brand new website and then use Search Engine Optimization (SEO) to grow their business.
The Approach
ADVAN’s marketing strategy started with creating a website that allowed Crossmembers customers to buy directly from them. Having a website is much more beneficial if you can drive traffic there and in turn boost sales. Unless a website is in the top 3 positions in Google search pages, it will not get much visibility. This led Crossmembers to invest in SEO strategies with the goal to increase visibility.
We built our SEO strategies around what set Crossmembers apart from other businesses. The uniqueness of their products and their reputation for customer satisfaction combined with our SEO efforts yielded phenomenal results quickly.
Crossmembers’ Results
Six years ago, Crossmembers’ only revenue stream was selling their products to distributors. Creating a website that is easy to navigate for the public combined with monthly SEO strategies grew the business exponentially. Today, the majority of their revenue comes from direct sales.
The numbers and results, clearly illustrate this success story for themselves:
- Before the launch of their website, Crossmembers had about 100 visits to their website a month. Today, they have about 13,000 site visits a month.
- Before Crossmembers invested in SEO, they had 0 visibility and 0 keywords in the top 3 positions. Today, they have 6,140 terms ranked overall, 357 terms ranked in the top 3 positions, 873 terms ranked in the top 10 positions, and 164 terms ranked in the #1 position.
