Background of Copperloy
Copperloy has been the leading manufacturer for high-quality, durable loading dock equipment for over 50 years. Their state of the art manufacturing facility uses CNC and robotic technology to produce ramps and ramp equipment that lasts.
All products from Copperloy are made with care and precision to meet industry and safety standards. From portable truck ramps, new and used yard ramps, dock plates, hydraulic lift tables, to accessories like bumper guards, they have it all.
In addition to these standard products, experts at Copperloy are equipped to design and manufacture custom products for portable loading docks to meet your unique needs.
Copperloy partnered with ADVAN Design in need of marketing help. Since then, a strong partnership has formed.
The Challenge
Before hiring ADVAN in 2017, Copperloy reached out to several other marketing agencies in need of Search Engine Optimization (SEO) assistance. Each agency they worked with told them it was not possible to get them to #1 top terms in search engine results because they didn’t have the capacity to outperform their competitors.
The ADVAN team was up to the challenge to prove these agencies wrong. The ADVAN team built a long-term marketing plan that included SEO services and website development. Our SEO strategy would get Copperloy to #1. Since then, they have seen ongoing success thanks to a tailored digital marketing strategy.
The Approach
In order to get the results they wanted, we had to build a marketing strategy based on what made Copperloy different from their competitors. We emphasized that their products are USA-made, that their ramps have wide capacities, and that their products are engineered to make the job easier and meet ramp regulations.
ADVAN’s marketing plan consisted of using top keywords that would get Copperloy to #1, content writing, managing their social media accounts, eye-catching graphic designs, and sell sheets for yard ramps.
By using our creativity combined with our technical expertise, we not only drew in potential customers but that new customers are presented with multiple easy opportunities to contact the Copperloy team.
There was not one single solution that got our client incredible results. It took teamwork, a healthy budget, and tools like technical SEO and graphic design to reach their goals.
The Results
Implementing several different marketing strategies got Copperloy the results they wanted. Copperloy now has over 300 keywords in the top 3 positions, 10,000+ organic visits to their site each month, and over a 10,000% increase in organic traffic.
By using SEO and graphic design, we created a user experience that made sales happen. It’s why Copperloy trusts ADVAN to tell the world why they are the leading manufacturer of loading dock ramp solutions.
