Background of Jaco Products
Jaco is a manufacturer and supplier of plastic products. They specialize in using injection molding and plastic machining.
Their manufacturing of state-of-the-art equipment, meticulous attention to detail, and product knowledge allows Jaco to continuously expand and progress their expertise to provide world-class custom services. By maintaining in-house facilities for tool design, CNC programming, fixture manufacturing, and computer-aided manufacturing (CAM and CAD), Jaco is able to be a one-stop-shop for custom injection molding services. They are able to provide rapid turnaround of production components and drive efficiencies for any operation.
Today, they are the largest supplier of thermal plastic injection molding, plastic machining, and plastic stamping. They are also the #1 plastic machine shop in the US because of unparalleled service, quality, and pricing.
The Challenge
Before the internet, business grew based on traditional marketing tactics, relationship-based selling, door-to-door sales, and face-to-face selling. The internet has changed the way companies market their businesses. With the rise of the digital world, companies started to use websites and digital advertising to grow their business instead of relying solely on traditional marketing tactics.
In 2001, Jaco connected with ADVAN to help them through this transition.
The Approach
ADVAN developed a marketing plan that combined traditional marketing methods such as collateral development with Search Engine Optimization (SEO) strategies, email marketing, and web development.
With time, we found that SEO allowed people to find Jaco quickly through search engines. This gave them a steady flow of business and a more proficient way to generate new business.
The Results
All of Jaco’s new business, leads, and inquiries come through the search engines. Jaco is 100% dependent on ADVAN for business growth. Since the beginning of 2015, Jaco’s organic traffic went from 50 visits a month to 1,850 visits a month. As of May of 2022, Jaco has 59 keywords in the top 3 positions, 101 in the 4th to 10th spot, and 1,540 keywords in the top 100 positions.
Since the start of this partnership, Jaco is now known as the leading manufacturer in the US that provides precision plastic products to a variety of operations.
