Brookfield Wire

Background of Brookfield Wire

Brookfield Wire is a bulk wire supplier. They supply large quantities of wire to businesses at a competitive price. 

In 2001, the parent company of Brookfield Wire, AJD Holding Company, partnered with ADVAN to help with marketing services. They began by investing in sell sheets and graphic design. A few years later they started to invest in ADVAN’s Search Engine Optimization (SEO) services. 

Then, in 2019, the AJD Holding Company began by investing in SEO services for their sister company, Jaco Products. Due to the impressive results, the company decided to apply the same SEO services to Brookfield and their other companies. 

Since 1947, Brookfield Wire has been the leading supplier of wire. This family-owned company has earned the reputation of a high-quality and reputable wire company. ADVAN realized that their reputation and bulk wire deals were what set Brookfield’s business apart from their competitors, and this became the core of our SEO strategy.

The Challenge

In 2020, Brookfield Wire increased their SEO budget based on the success they were already seeing. Their SEO strategies included optimizing their website, calls to action about bulk wire, and finding creative ways to emphasize what made their business unique. ADVAN also worked on building out technical SEO strategies and creating content that told the world: “This is why Brookfield is the best.”

Just a quick glance at Brookfield’s organic search traffic chart tells the story of what happened next.

The Approach

How did ADVAN get Brookfield results? Not only did we optimize their website and write stand-out content, but we also took a good look at what makes Brookfield Wire unique. With creativity and a deep understanding of SEO, we used this to our advantage. They have great deals on bulk wire that other manufactures are not offering. We made it a goal that website visitors not only arrived at the website, but stayed there and made a purchase. We reached this goal by creating calls to action and website banners that communicated this point.

The Results

The impact SEO has had on their business is incredible. This is evident because they have 101 organic keywords in the top 3 positions, 155 terms in positions 4-10, and ADVAN has been able to get Brookfield Wire 16 #1 spots for organic keywords! Just two years later, Brookfield’s results have skyrocketed. ADVAN did this by focusing on the uniqueness of Brookfield Wire’s bulk wire deals, helpful staff, and their quality products.

Having your website in the top three positions is a huge driver of business. In fact, the top search results on Google receive an estimated 33% of traffic.

Without a doubt, Investing in SEO services is the best return on investment a company can make when it comes to marketing strategies.